# Privacy Policy

How we collect, use, and protect your data.

Last updated: March 22, 2026

## 1. Introduction

Bluor ("we," "our," or "us") operates the Bluor platform, an AI-powered email design tool. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services. Please read this policy carefully. By using Bluor, you agree to the collection and use of information in accordance with this policy.

## 2. Information We Collect

### Personal Information

We may collect personally identifiable information that you voluntarily provide, including:

- Name and email address
- Account credentials
- Billing and payment information
- Company name and job title
- Communications you send to us

### Usage Data

We automatically collect certain information when you access our services:

- IP address and browser type
- Device information and operating system
- Pages visited and features used
- Time and date of access
- Referring URLs

### Content Data

When you use our AI-powered email design tools, we may process the content you create, including email templates, text, images, and brand assets you upload to the platform.

## 3. How We Use Your Information

We use the information we collect to:

- Provide, maintain, and improve our services
- Process transactions and send related information
- Send you technical notices, updates, and support messages
- Respond to your comments, questions, and customer service requests
- Train and improve our AI models to deliver better email design suggestions
- Monitor and analyze trends, usage, and activities
- Detect, prevent, and address technical issues and fraud
- Comply with legal obligations

## 4. Third-Party Services

We may integrate with third-party services such as email service providers (e.g., Klaviyo, SendGrid) and analytics tools. When you connect third-party accounts, those services may share information with us in accordance with their own privacy policies. We encourage you to review the privacy policies of any third-party services you connect to Bluor.

## 5. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Your data is stored on secure servers and encrypted in transit using TLS. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

## 6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. We may also retain and use your information to comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated data at any time.

## 7. Your Rights

Depending on your location, you may have the right to:

- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Object to or restrict processing of your data
- Data portability — receive your data in a structured format
- Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at the email address provided below.

## 8. Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our platform and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the platform may not function properly without cookies.

## 9. Children's Privacy

Bluor is not intended for use by anyone under the age of 16. We do not knowingly collect personal information from children under 16. If we discover that a child under 16 has provided us with personal information, we will delete it immediately.

## 10. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your country of residence. By using our services, you consent to the transfer of your information to countries that may have different data protection laws than your jurisdiction.

## 11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this page periodically for any changes.

## 12. Contact Us

If you have any questions about this Privacy Policy, please contact us at: [hello@bluor.ai](mailto:hello@bluor.ai)